Brand Community Management: Sevenfriday
Brand Community Management Process Zurich based watchmaker Sevenfriday is taking the task of developing and nurturing their brand community seriously. Having launched just two years ago, they have...
View ArticleApple acquiring Tesla to launch iCar?
Apple acquiring Tesla to launch iCar? Apple CEO Tim Cook mentioned that 2014 will be the year for iOS in-car integration. He also hinted about ‘great products’ coming out in new product categories that...
View ArticleCreative Fuel’s Ticket Sales Revolution!
Creative Fuel’s GoPro 3D Printing Ticket Selling Drone Creative Fuel had collaborated with 9 agencies with a team of 100 people to deliver the ultimate ticket sales experience for their audience for...
View ArticleWWF: 1600 pandas, is it too many?
The World Wide Fund for Nature (WWF) had partnered up with papier-mâché artist Paul Grangeon to create 1600 pandas, as in 1600 miniature panda sculptures. Grangeon individually handcrafted them in...
View ArticleArgos’ multichannel digital transformation
Adapting to multichannel consumers Argos is a British retailer who pioneered catalogue shopping in UK and Ireland. When I first entered an Argos store six years ago, I still remember how amazed I was...
View ArticleWill Netberg be the next big thing for SMEs?
Today I have stumbled across Netberg, a recent startup on Seedr that has a vision to connect 25 millions SMEs around Europe and America by launching a platform similar to Facebook. Although the concept...
View ArticleIs Swatch Going Down The Wrong Path?
Earlier this year, Swatch had launched the Sistem51, an affordable automatic watch powered by a revolutionised mechanical movement that consists of only 51 parts, down from over 400 components...
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